As a student, I tried several wellness and habit-tracking apps to improve my fitness and daily routines. However, after a few days, I stopped using most of them. One thing I noticed was that many apps send generic and professional notifications such as "Time to drink water" or "Don't forget your workout."
As a Gen Z user, I found these reminders easy to ignore. Humorous and playful messages tend to grab my attention more and motivate me to take action.
To see whether others felt the same way, I had informal conversations with 5–7 friends who regularly use smartphones. Many of them mentioned that they often ignore traditional wellness notifications because they feel repetitive and boring.
This inspired me to explore the idea of a wellness tracking app that uses humorous, relatable, and personality-driven notifications to encourage users to maintain healthy habits.
Type 1
Many Gen Z users start using wellness and habit-tracking apps with good intentions but gradually stop engaging with them. One key reason is that notifications often feel repetitive, generic, and overly formal, making them easy to ignore. As motivation decreases, users abandon their habits and the app itself. This creates an opportunity to design a wellness experience that uses humor, personality, and personalization to make habit tracking more engaging and sustainable.
Type 2
Despite the growing popularity of wellness and habit-tracking apps, many Gen Z users fail to maintain long-term engagement. Generic reminders and lack of personalization reduce motivation over time, causing users to ignore notifications and discontinue habit tracking. The challenge is to design a wellness app that communicates in a way that feels relatable, engaging, and motivating for younger users .